61 Years of Trust in Prantij
A family business, a family legacy. Servicing generations of families across Sabarkantha with unmatched transparency, certified purity, and relationship-driven guidance.
Our Story & Generational Milestones
AP Jewellers originated in Prantij, growing from a local family-run goldsmith workshop to a prominent showroom. Over the decades, we have remained dedicated to providing our community with beautiful ornaments, reliable purity standards, and highly personalised services.
Showroom Foundation
Founded as a local goldsmith workshop in Prantij.
New Retail Expansion
Expanded showroom capability to showcase heavy wedding necklaces.
Introduction of BIS Certification
Pioneered dynamic hallmarked ornament assurances in Sabarkantha.
Next Gen Leadership
Mr. Hiren Soni takes charge as managing director, introducing custom design lines.
Digital Catalogue Launch
Pioneered digital collection shortlisting and WhatsApp rates transparency.
Showroom Heritage & Archive Memories
View actual historical photos of A P Jewellers. These moments capture our original showroom, generational founders, legacy craftsmanship, and early client relationships.
Founding Showroom Milestone
Original Artisans & Goldsmith Bench in Prantij
Generational Founders & Storefront Launch Event
Foundational ledger accounts and client catalogs
Mr. Hiren Soni
Director & Jewellery Expert
"Trust is the cornerstone of everything we do. We strive to give every customer clear product information and thoughtful design guidance tailored to their personal celebrations."
Visit Our Prantij Showroom
Come see six decades of craftsmanship and relationship-driven guidance in person.
View Showroom Details