61 Years of Family Jewellery Heritage & Trust in Prantij
A family business, a generational legacy. Serving families across Sabarkantha and North Gujarat with unmatched price transparency, 100% 6-digit HUID certified gold, and relationship-driven guidance since 1965.
Six Decades of Goldsmithing Trust & Modern Transparency
Key Takeaway: Founded in 1965 by Late Shri Ambalal Popatlal Soni (on whose initials A P Jewellers is named), nurtured across generations by Late Shri Bharatkumar Ambalal Soni, and guided today by generational directors Mr. Mukeshbhai Soni and Mr. Hirenbhai Bharatkumar Soni, along with Mr. Mihirbhai Soni, A P Jewellers is a 61-year family-owned jewellery establishment in Prantij, Sabarkantha. From an 80 sq. ft. workshop to a 6,000 sq. ft. luxury showroom destination, we combine authentic Gujarati goldsmithing with 100% 6-digit HUID hallmarking, certified diamonds, and transparent billing.
What is a Family Jewellery Legacy?
A family jewellery legacy represents decades of continuous goldsmithing craftsmanship, community trust, dynamic hallmarking transparency, and relationship-driven service passed down through generations. It bridges traditional family values with modern regulatory standards to ensure every ornament is authentic, fair-priced, and emotionally meaningful.
Our Story & Generational Milestones
A P Jewellers originated in Prantij, growing from an intimate family goldsmith workshop to North Gujarat's prominent 6,000 sq. ft. luxury showroom. Over the decades, every generation of our family has remained dedicated to providing our community with beautiful ornaments, reliable purity standards, and personalized service.
Showroom Scale Evolution (75x Expansion)
From our humble 80 sq. ft. artisan bench in 1965 to today's 6,000 sq. ft. luxury showroom, every expansion reflects the compounding trust of North Gujarat's families.
Humble Goldsmith Workshop
First Retail Showroom
Flagship Multi-Level Store
Grand Luxury Destination
Founding of A P Jewellers by Late Shri Ambalal Popatlal Soni
Late Shri Ambalal Popatlal Soni laid the foundational stone of our enterprise in Nava Bazar, Prantij. Named "A P Jewellers" after his revered initials, the business commenced in an intimate 80 sq. ft. workshop dedicated to pure goldsmithing craftsmanship, uncompromising honesty, and genuine community trust.
Late Shri Bharatkumar Ambalal Soni Takes Charge
Second-generation leader Late Shri Bharatkumar Ambalal Soni stepped forward to steer showroom operations and customer relations. His deep dedication to client relationships and curated design selections expanded our presence across Prantij and neighboring towns of Sabarkantha.
First Retail Showroom Expansion (180 Sq. Ft.)
With rapidly rising community patronship, the showroom footprint expanded to 180 sq. ft. Dedicated customer counters, family seating, and private try-on desks were introduced, cementing our reputation as the region's trusted bridal destination.
Mr. Mukeshbhai Ambalal Soni Joins Leadership
Mr. Mukeshbhai Ambalal Soni joined the family enterprise. Bringing master artisanal craftsmanship, rigorous purity vetting, and expansive handcrafted Gujarati bridal collections, his entry inaugurated four decades of enduring leadership and devotion to quality.
Mr. Hirenbhai Bharatkumar Soni Joins the Business
Third-generation leader Mr. Hirenbhai Bharatkumar Soni joined the management. He introduced modern retail systems, custom bridal design consultations, and transparent billing standards that bridged traditional goldsmithing values with contemporary customer expectations.
First in Sabarkantha District: BIS Approved Hallmarking
A proud historic milestone: A P Jewellers became the first jewellery showroom in the entire Sabarkantha district to achieve official Bureau of Indian Standards (BIS) Approved Hallmarking certification, pioneering guaranteed purity standards years ahead of national mandates.
Mr. Mihirbhai Mukeshbhai Soni Joins the Enterprise
Mr. Mihirbhai Mukeshbhai Soni joined the leadership team, bringing dynamic energy to client relations, bespoke bridal orders, and modern showroom operations, continuing our seamless generational transition.
Major Expansion to 3,300+ Sq. Ft. Flagship Showroom
Marking nearly five decades of customer patronship, A P Jewellers inaugurated a sprawling 3,300+ sq. ft. multi-story showroom in Prantij, featuring dedicated bridal suites, diamond zones, silver galleries, and comfortable family consultation lounges.
Landmark 6,000 Sq. Ft. Luxury Jewellery Destination
Celebrating our 60-year milestone, A P Jewellers unveiled its magnificent 6,000 sq. ft. state-of-the-art luxury showroom. Equipped with private bridal consultation lounges, diamond testing desk, live 6-digit HUID BIS Care app verification, and an expansive catalogue, redefining fine jewellery retail in North Gujarat.
Generational Milestones & Quality Assurance Matrix
Explore the evolution of A P Jewellers from an 80 sq. ft. workshop to our 6,000 sq. ft. certified luxury showroom.
| Year | Leadership | Showroom Scale & Milestone | Purity & Quality Benchmark |
|---|---|---|---|
| 1965 | Late Shri Ambalal Popatlal Soni (Founder) | Founding of A P Jewellers (80 sq. ft. Workshop) | Traditional Touchstone Purity Integrity |
| 1975 | Late Shri Bharatkumar Ambalal Soni | Generational Handover & Regional Client Expansion | Handcrafted Pure Gold Assurances |
| 1980 | Showroom Management | First Retail Showroom Expansion (180 sq. ft.) | Dedicated Counter Service & Purity Records |
| 1985 | Mr. Mukeshbhai Ambalal Soni (Director) | Master Artisanal Bridal Jewellery Integration | 22K Fine Goldsmithing Standards |
| 2002 | Mr. Hirenbhai Bharatkumar Soni (Director) | Modern Retail & Transparent Billing Era | Certified Assaying Assurances |
| 2004 | A P Jewellers Pioneer Benchmark | 1st in Sabarkantha District BIS Approved Hallmark | BIS Certified 22K 916 Standard |
| 2009 | Mr. Mihirbhai Mukeshbhai Soni | Client Relations & Bespoke Bridal Tailoring | 100% Certified Hallmarked Collections |
| 2014 | Leadership Directorate | Grand Multi-Level Showroom (3,300+ sq. ft.) | GIA/IGI Certified Diamonds & Hallmarked Gold |
| 2025 – Present | Current Board of Directors | Luxury Showroom Destination (6,000 sq. ft.) | 100% 6-Digit HUID on BIS Care Mobile App |
How to Experience Our Generational Showroom Legacy
Follow these four simple steps to consult with our family experts and verify hallmarked jewellery in Prantij.
Browse Online
Explore representative bridal, antique, and daily wear designs online.
Verify HUID Purity
Learn how 6-digit HUID codes protect your gold purity on the BIS Care app.
Consult Directors
Connect directly with Mr. Mukeshbhai Soni, Mr. Hirenbhai Bharatkumar Soni, and our team.
6,000 Sq. Ft. Showroom
Visit our grand showroom for personal try-on, bridal suite consultations, and official tax invoices.
Showroom Heritage & Archive Memories
View actual historical photos of A P Jewellers. These moments capture our original workshop, generational founders, legacy craftsmanship, and early client relationships.
Original Artisans & Goldsmith Bench in Prantij
Generational Founders & Storefront Launch Event
Foundational ledger accounts and client catalogs
Founding Showroom Milestone (Nava Bazar, Prantij)
National B2B Standing: Recognized at GJS (India Gem & Jewellery Show)
Regional Business Leadership: BNI North Gujarat Archon Conclave
Industry Standards & Official Accreditations
All gold hallmarking operations at A P Jewellers follow strict compliance with guidelines established under the Bureau of Indian Standards (BIS) Hallmarking Scheme . Our director, Mr. Hirenbhai Bharatkumar Soni, maintains active participation in recognized trade bodies including the India Gem & Jewellery Show (GJS) .
Frequently Asked Questions About Our Family Legacy
When was A P Jewellers established in Prantij? ↓
A P Jewellers was founded in 1965 by Late Shri Ambalal Popatlal Soni as an 80 sq. ft. traditional goldsmith workshop in Nava Bazar, Prantij, Sabarkantha, and named after his revered initials.
Who leads A P Jewellers today? ↓
Today, A P Jewellers is guided by generational directors Mr. Mukeshbhai Soni and Mr. Hirenbhai Bharatkumar Soni, along with Mr. Mihirbhai Soni, uniting six decades of Gujarati artisanal mastery with modern 6-digit HUID hallmarking and digital transparency.
What was the major hallmarking milestone in Sabarkantha? ↓
In 2004, A P Jewellers became the first jewellery showroom in the entire Sabarkantha district to achieve official Bureau of Indian Standards (BIS) Approved Hallmarking, setting an early purity benchmark for North Gujarat.
How has the showroom space evolved since 1965? ↓
The showroom has grown over 75x: starting from an 80 sq. ft. workshop in 1965, expanding to 180 sq. ft. in 1980, 3,300+ sq. ft. in 2014, and culminating in our landmark 6,000 sq. ft. luxury showroom destination in 2025.
Can ancestral family gold be appraised and exchanged at the showroom? ↓
Yes. A P Jewellers provides 100% transparent purity testing and appraisal for ancestral gold, allowing families to exchange old gold for modern HUID hallmarked bridal or daily wear pieces with computerized clarity.
Late Shri Ambalal Popatlal Soni
Founder of AP Jewellers
"Established A P Jewellers in 1965 with a sacred commitment to purest gold, authentic handcrafted artistry, and truthful relationships with every patron family."
Late Shri Bharatkumar Ambalal Soni
Generational Leader & Director
"Expanded our family showroom into a premier regional institution, nurturing generational bonds across Sabarkantha with unwavering integrity."
Mr. Mukeshbhai Ambalal Soni
Director & Senior Jewellery Expert
"Carrying forward four decades of devotion to purity and craftsmanship. For us, every piece of gold entrusted by our patrons represents a family blessing that deserves utmost integrity and honour."
Mr. Hirenbhai Bharatkumar Soni
Director & Jewellery Expert
"Trust is the cornerstone of everything we do. We strive to give every customer clear product information and thoughtful design guidance tailored to their personal celebrations."
Mr. Mihirbhai Mukeshbhai Soni
Director & Jewellery Expert
"Trust is the cornerstone of everything we do. We strive to give every customer clear product information and thoughtful design guidance tailored to their personal celebrations."
Explore Our Showroom
Visit Our Prantij Showroom
Come see six decades of craftsmanship, bridal collections, and 6,000 sq. ft. of luxury in person.
View Showroom Details & Hours