A P Jewellers (“AP Jewellers”, “we”, “us” or “our”) respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, store and protect information when you visit https://apjewellers.in, browse our jewellery collections, submit an enquiry, contact our showroom or communicate with us through WhatsApp, email, telephone or other available channels.
Please read this Privacy Policy carefully to understand our information-handling practices. By using our website or communicating with us, you acknowledge this Privacy Policy. Where consent is required by applicable law, we will request it separately and provide the relevant information before processing your personal data.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through:
- Our official website and its online enquiry forms.
- Jewellery catalogue and collection browsing.
- Requests concerning jewellery designs, availability, sizing, weights, rates and customization.
- Telephone calls, emails and WhatsApp conversations with our showroom.
- Customer service, appointment requests and related communications.
- Website cookies, analytics and similar technologies, where used.
This policy also explains how third-party services integrated into our website or communication channels may process information under their own applicable privacy policies.
2. Personal Information We Collect
The information we collect depends on how you interact with A P Jewellers. We aim to collect only the information reasonably necessary for the relevant purpose.
2.1 Contact Information
When you submit an enquiry or contact us, we may collect:
- Name.
- Mobile or telephone number.
- WhatsApp contact details.
- Email address.
- Preferred method of communication.
2.2 Jewellery Enquiry and Preference Information
To help you identify or customize jewellery, we may collect information such as:
- Jewellery design codes or catalogue references.
- Preferred jewellery category, metal (e.g. 22K/18K Gold, 925 Silver) or design aesthetics.
- Requested size, weight or dimensions.
- Customization requirements and design specifications.
- Showroom appointment preferences.
- Details of your enquiry and our communications with you.
2.3 Transaction and Customer Service Information
If you purchase jewellery or engage in a transaction with us, we may process information reasonably necessary to manage the transaction, such as order details, billing information, payment status, receipts, service requests and relevant correspondence.
2.4 Technical and Usage Information
When you visit our website, certain technical information may be collected automatically, depending on our hosting, security and analytics configuration. This may include:
- Internet Protocol (IP) address.
- Browser type and version.
- Device and operating system information.
- Pages visited and interactions with the website.
- Referring pages and approximate usage timestamps.
- Technical logs, diagnostic information and security events.
We use this information where necessary to operate, maintain, secure and improve our website.
3. How We Collect Information
We may collect information:
- Directly from you: When you complete an enquiry form, contact us or request a showroom appointment.
- Through direct messaging channels: Through WhatsApp, telephone calls, email and other communication channels you choose to use.
- Automatically: Through website server logs, cookies and similar technologies, where enabled.
- From service providers: That help us operate the website or deliver services to you, where they lawfully provide information for those purposes.
- From records and history: From transaction records and previous communications when necessary to respond to an existing enquiry or provide customer service.
If you choose not to provide information required for a particular request, we may be unable to fulfil that request.
4. How We Use Your Personal Information
We may use your information for the following purposes:
4.1 Responding to Enquiries
To answer questions about jewellery designs, catalogue references, availability, current bullion rates, making charges, customization, sizing and other showroom services.
4.2 Providing Customer Service
To arrange appointments, respond to requests, manage customer communications, address complaints and provide relevant assistance before or after a transaction.
4.3 Managing Orders and Transactions
Where applicable, to process and document purchases, coordinate agreed services, issue receipts, communicate order updates and handle returns, exchanges or other requests in accordance with our applicable policies.
4.4 Operating and Improving Our Website
To understand website performance, identify technical problems, improve navigation, maintain security and make our online catalogue and enquiry experience more useful.
4.5 Communicating Business Updates
To send information directly related to your enquiry, appointment or transaction. We may also send promotional communications about jewellery collections, offers or showroom events where permitted by applicable law and, where required, with your consent. You may request that we stop sending promotional communications.
4.6 Security and Fraud Prevention
To investigate suspicious activity, protect our website and communications, prevent misuse and safeguard our customers, staff and business.
4.7 Legal and Regulatory Compliance
To comply with applicable laws, lawful requests from competent authorities, recordkeeping requirements and the establishment, exercise or defence of legal claims.
We do not intend to use personal information for purposes unrelated to the purpose for which it was collected unless a lawful basis exists or applicable law otherwise permits it.
5. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support essential functionality, remember preferences, maintain security and understand how visitors use the website.
Depending on the tools enabled on our website, these technologies may include:
Where required, we will request consent before using non-essential cookies or similar technologies. You may manage cookies through the consent banner provided on our website or through your browser settings. Blocking certain cookies may affect some website features.
The actual cookies and third-party technologies used may change as our website develops. We will update this policy when material changes to our practices require it.
6. When We Share Personal Information
We may disclose personal information in the following limited circumstances:
We may share relevant information with service providers who help us operate our website, hosting infrastructure, communication systems, analytics, security tools, customer support or other business functions. Such providers receive only the information reasonably necessary to perform their services and must handle it in accordance with applicable contractual and legal requirements.
If you contact us through WhatsApp, email, telephone or another third-party platform, your information may be processed by that platform under its own terms and privacy policy. We do not control the independent privacy practices, data retention or security arrangements of those platforms.
We may disclose information when reasonably necessary to comply with applicable law, respond to lawful requests from competent authorities, protect rights or property, investigate suspected fraud or address security incidents.
If our business undergoes a restructuring, merger, acquisition or transfer of relevant assets, information may be disclosed as part of that process, subject to applicable law and appropriate safeguards.
We may share information with another party when you request or authorize us to do so, or when such disclosure is otherwise permitted by applicable law.
We do not authorize third parties to use customer information for unrelated purposes merely because they provide services to us.
7. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, map services, messaging applications or other external services.
When you visit or use an external service, its own privacy policy, terms and security practices apply. We are not responsible for the independent privacy practices or content of websites that we do not own or control.
We encourage you to review the relevant privacy information before submitting personal information to a third-party service.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries, providing customer service, managing transactions, maintaining relevant records, resolving disputes and meeting legal obligations.
Retention periods may differ depending on the type of information and the circumstances. For example:
- Enquiry information: Retained while we respond to your request and for a reasonable period afterwards.
- Transaction and accounting records: Retained for the statutory period required by applicable tax and commercial laws.
- Technical and security logs: Retained for operational security, diagnostics, and prevention of misuse.
- Optional promotional communications: Retained until you withdraw consent or request unsubscription.
When personal information is no longer required, we will take reasonable steps to delete it or remove identifying details, subject to applicable legal obligations and legitimate recordkeeping requirements.
9. Information Security
We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss or misuse.
These measures may include access controls, appropriate account security, website maintenance, security monitoring and safeguards provided by our service providers.
Please contact us if you believe your information has been misused or that a security issue may have affected your communications with A P Jewellers.
10. Your Privacy Rights and Choices
Subject to applicable law and the circumstances of your request, you may be able to:
- Request information about personal data we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information that we no longer need or are not legally required to retain.
- Withdraw consent where processing is based on your consent.
- Opt out of promotional communications.
- Raise a concern or complaint about our handling of personal information.
- Exercise any additional rights available to you under applicable data protection law.
To make a request, contact us using the details in the Contact Us section below.
We may need to verify your identity before acting on a request. We may also need to retain certain information or decline a request where permitted or required by law. If a request cannot be fulfilled fully, we will explain the applicable reason where legally required.
Withdrawing consent does not affect processing that was lawfully carried out before withdrawal, and it does not prevent processing that may continue under another lawful basis. We will handle privacy requests in accordance with the requirements and timelines applicable under law.
11. Children's Privacy
Our website is intended for general jewellery browsing and enquiries. We do not knowingly collect personal information from children for purposes that require parental consent without following applicable legal requirements.
If a parent or lawful guardian believes that a child has provided personal information to us inappropriately, they may contact us using the details below so that we can review the matter and take appropriate action.
12. International Data Processing
Some third-party technology or communication providers may process information on servers located outside your state or country.
Where personal information is transferred or processed across borders, we will take the steps required by applicable law and any relevant restrictions or safeguards. The locations and arrangements of external service providers may change over time.
13. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business operations, website functionality, service providers, information-handling practices or applicable legal requirements.
When we make changes, we will update the “Last updated” date at the top of this page. Where required by law, we will provide additional notice or seek consent before implementing relevant changes. We encourage you to review this page periodically.
14. Contact Us and Privacy Requests
If you have questions about this Privacy Policy, want to exercise a privacy right, or wish to raise a concern about how your personal information is handled, contact A P Jewellers using the details below:
Shop Nos. 729–730, Soniwada Naka, Nava Bazar, Prantij, Sabarkantha, Gujarat, India.
We will review and respond to privacy requests and complaints in accordance with applicable law.
15. Applicable Law
This Privacy Policy is intended to operate in accordance with applicable laws of India, including applicable data protection and information technology requirements.
Nothing in this policy is intended to exclude or restrict a right or protection that cannot lawfully be excluded or restricted.
